The face behind the success
Founder and CEO – KYOM Group
A word from the founder
Marwa Alkhateib began her journey in the beauty industry in 2009 with one clear aim from the very first day: to deliver professional training that gives students the skill, the confidence and the tools to genuinely succeed in the industry.
Across more than 17 years she has trained thousands of students from many countries, and founded KYOM Academy to be more than an academy — a complete environment bringing together practical teaching, continuous support, professional products and the real-world experience every professional needs.
My mission was never simply to hand out a certificate, but to graduate professionals who hold the knowledge, the skill and the confidence to build their own future.
What makes training at KYOM Academy different
Students do not train on random products or limited tools. They work with professional products and equipment developed to meet the real demands of the industry.
During training
KYOM Academy students train on the very same professional products and tools used daily inside beauty centres, so they gain real experience before they enter the industry.
After graduation
A student's journey does not end when the certificate is handed over.
KYOM Academy graduates can buy the professional products and materials they need for their work at professional pricing, with no obligation to order in bulk or meet a high minimum.
We believe that high-quality products at fair prices help our graduates start out with confidence, and give them room to grow from day one.
What we believe
Professional training that keeps pace with the latest standards
Learning by doing, inside a real working environment
Curricula and techniques kept permanently up to date
We stay with our graduates long after the programme ends
Giving students the knowledge, tools and products they need to succeed
A personal consultation
A direct session with Marwa Alkhateib to talk through your professional goals and choose the training path that fits you.
Whether you are starting out or already working in the field, the conversation begins with where you are now.
Because we believe real professionalism begins with education, is completed by experience, and continues through support.
Arabic-language training in beauty and professional skills — online from anywhere, in person in Istanbul.
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